Samsung wants crown back, seeks to blunt Xiaomi’s edge

Samsung’s mobile phone sales in India touched 373.5 billion rupees in the 12 months to end March 2018

Samsung’s mobile phone sales in India touched 373.5 billion rupees in the 12 months to end March 2018

The move should see Samsung better poised to compete with major Chinese hardware brands in India, including Xiaomi, Vivo, and Oppo. Samsung is reported to launch the Galaxy M-series models in India with an as low price as Rs. 9,500. The word on the street is that Samsung might launch the Galaxy M30 as well on January 28.

With the Galaxy M series, Samsung hopes to win back customers it lost to Xiaomi (which is now dominating the Indian market according to research firm Counterpoint) by introducing a brand new look - the teardrop notch - and other high-end features at a reasonable price point.

Samsung has been hinting at the Galaxy M for quite some time and its features were tipped in leaks earlier this month.

"The M series has been built around and incepted around Indian millennial consumers", Asim Warsi said, adding that the phones will be rolled out globally after the Indian launch at the end of January.

India has been Samsung's biggest market even before the arrival of Android and till now, it's one the key players in the Android smartphone market.

Samsung Galaxy M series will be sold exclusively on the company's online store and Amazon. The new M-series might help bolster the company's offerings in the budget segment.

The Galaxy M10 and Galaxy M20 will be Samsung's first smartphones to come with the Infinity V notch display.

The range, which will include phones priced up to Rs 20,000, will be sold online only. Samsung M10 is expected to have 3500 mAh battery.

Samsung also stated that all the Galaxy M series smartphones will sport a powerful display, powerful camera, powerful battery and a powerful processor.

As for the rumoured specifications, the Galaxy M20 will house a 6.4-inch IPS panel on the front and it will be backed by a 5000mAh battery.

We will keep you updated, as more details come in.

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