Apple's cheaper iPhone XR rocks bright colours

Apple A12 Bionic chip is third 7nm for phones

Apple A12 Bionic chip is third 7nm for phones

The base level iPhone is now the iPhone 7 with a 4.7-inch display, A10 Fusion chip, water proofing and stereo speaker setup.

This year's three top phones are all more expensive than last year's models.

Apple revealed the shimmery new iPhone XS, iPhone XS Max, and iPhone XR with a new powerful chip and better camera. While consumers' desires have changed since Apple CEO Steve Jobs put a charge into the smartphone industry in January 2007, would a 6.5-inch iPhone been produced if Jobs had not succumbed to pancreatic cancer? Gareth notes that the industry were expecting this model to be delayed slightly, releasing after the iPhone XS, so a concurrent release is most welcome. The trillion-Dollar company is betting big on the iPhone X series, with the phones having higher specifications than previous models.

Apple senior vice president of software engineering Craig Federighi said of iOS 12 at a developers conference earlier this year the new system offers "detailed information and tools" to help users and parents keep tabs on device use. This was the reason Apple went for a cheaper LCD panel and a single camera for the iPhone XR. Since Jobs passed in 2011, there is no way of knowing what might have happened had he continued to steer the company over the last seven years. For one, it's trying to adjust pricing on battery replacements that it had pushed down in the wake of widespread outcry over poor battery performance in some of its older handsets, including the iPhone 6.




Design-wise TechRadar's Gareth Beavis says that next to the iPhone XS the new iPhone XR is "not quite as attractive", pointing out its thicker bezels and drawing your attention to the fact that its edges aren't made out of the same premium-feeling materials.

The iPhone XR has a larger screen than the iPhone XS and the same A12 Bionic processor as the iPhone XS Max (which costs hundreds more).

Apple first signaled the end of the headphone jack in 2016, when it introduced the iPhone 7, which features a lightning connector.

"Apple, once again, has shown their mastery of pricing tiers, which will extract more revenue per customer".

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