Apple iPhone 2018 Launch Today

Joss Rosignol MacRumors

Joss Rosignol MacRumors

Now that the event is over and the dust has settled, however, we have all the information straight from the horse's mouth.

The iPhone XR is going to be the undercover hit of the Apple launch - there, we've said it.

Apple's event was held at the Steve Jobs Theater at its new circular headquarters in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007. But there will be the technology of facial recognition. Traditionally, in autumn Apple introduces a new iPhone, but also expected and other novelties.

The iPhone XS Max will sell for about $1,100, or $100 more than last year's iPhone X. Apple doesn't want the same fate for iPhone Xc (now Xr).

Well, unsurprisingly for a brand that puts such a focus on design (and whose chief designer was flipping knighted) it's not an ugly device in any way.

The iPhone XS, an update to last year's model, will stay at $1,000. It's got thicker bezels around the screen, the edges aren't made of the same premium-feeling materials, and the back is still glass.

12 September 2018 Apple may at the same time to present three new iPhone - iPhone XS, XS Plus and iPhone XC.

Most of the buzz is swirling around a rumored iPhone that is supposed to boast a 6.5-inch screen, up from 5.8 inches on the existing iPhone X. On the iPhone XR, though, the water resistance remains at IP67.

Notably, the 6S line and the SE were the last iPhone models that had a headphone jack - the newer models sport only Apple's own Lightning connector.

Apple held its annual iPhone launch event on Wednesday, announcing three new phones and a new Apple Watch.

The iPhone Xr uses the same design as it comes with a glass front and back and 7000-series aluminum for the frame.




The price starts at $749 for the 64GB version, which is cheaper than the iPhone 8 Plus, and climbs to $900 for the 256GB version. The iPhone XR meanwhile, starts at Rs 76,900. The smartphone and phablet category has shifted a lot over time, and the screen size sweet-spot seems to have settled at 5.5 to the 6-inch category.

Well, it seems that has indeed come to pass, with the new Liquid Retina display that Apple's developed for the model. Despite being roughly the same size overall, the screen sizes have grown to 40mm and 44mm from 38mm and 42mm.

But previous year, the X was the top of the line, the luxury model.

Apple today unveiled the iPhone XS, the iPhone XS Max and the iPhone XR, along with the Apple Watch Series 4. It works rather nicely, considering it's "faked".

The story with Apple's AirPower charging mat is murkier. The iPhone XS looks visually the same as the iPhone X, but represents a major generational upgrade to Apple's halo product from past year.

In my opinion, the most important factor that we need to take notice is the bigger screen.

The iPhone XR gets the same primary camera but just a single camera system. The iPhone 8 starts at $599.

For more on the new Apple Watch Series 4, check out our earlier coverage.

12 September is also the presentation of two iPad Pro with a screen 11 and 12.9 inches.

The lack of a smaller, iPhone SE sequel is what people will be wondering about - but it's clear that Apple had decided bigger is better, shaving off some of the more expensive elements of the iPhone XS and bringing it together in this still-impressive package.

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