Nike stock falls following Kaepernick's new deal

Nike Stock Plunges After Tapping Kaepernick as Ad Campaign Poster Boy

Nike Stock Plunges After Tapping Kaepernick as Ad Campaign Poster Boy

Nike's shares have dropped 2 percent after the company's decision to use Colin Kaepernick as the face of a new ad campaign, though the step has proved idiocy still knows no bounds as protesters "boycott" and sabotage merchandise. That sparked a wave of flustered outrage from conservative (white) pundits that went as high up as President Trump, resulting in Kaepernick being effectively exiled and the league introducing freaky rules that all-but force players to stand during the anthem from this season forward.

"I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent", Trump said.

Nike has said it "opposes discrimination of any type and has a longstanding commitment to diversity and inclusion". "They pay a lot of rent", Mr Trump said during an interview with the Daily Caller on Tuesday, referring to Niketown New York.

Kaepernick, who began a movement among athletes of kneeling during the national anthem, has been off the field for more than a year.

Following the release of the campaign, people on Twitter started the hashtags #BoycottNike and #JustBurnIt, because that'll send a message obviously.

Country star John Rich showed off a pair of Nike logos that had been removed from his soundman's socks. Soon Twitter was inundated by reports of former customers who refused to further do business with Nike.




The singer, whose signature hit with the multi-platinum selling Big & Rich is "Save a Horse (Ride a Cowboy)", followed it up saying to watch Nike stock by this time next week and responded to several tweets responding to the cut up socks. "No more Nike purchases by this Patriotic Mom!"

It's a "fine line" for Nike to walk with this campaign, said Susan Anderson, senior retail analyst at investment bank B. Riley FBR.

Over the weekend, Nike finally took a political stand with a new ad featuring Colin Kaepernick.

He also tweeted: "The issue of kneeling has nothing to do with race". Hmm, you know how many other sneakers there are to buy?

But there's potentially more to this than a simple endorsement. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities.

An NFL executive says the social justice issues raised by Colin Kaepernick and other football players "deserve our attention and action".

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