Colin Kaepernick becomes the face of Nike’s ‘Just Do It’ ad campaign

Colin Kaepernick's protests against racial injustice have become a bitterly divisive issue amongst NFL fans

Colin Kaepernick's protests against racial injustice have become a bitterly divisive issue amongst NFL fans

The protests during the national anthem have raised the ire of some NFL fans and U.S. President Donald Trump, who has said they disrespect the American flag and the military.

The former San Francisco 49ers quarterback tweeted an image from the new campaign featuring a close-up photo of his face, accompanied by the words "Believe in something, even if it means sacrificing everything". However, the NFL put the policy on hold in July amid negotiations with the NFL Players Association.

Kaepernick posted the advert on his Twitter account followed by #JustDoIt.

Gino Fisanotti, Nike's vice president of brand for North America, was quoted by ESPN as saying: "We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward".

Colin Kaepernick is the face of Nike's latest ad campaign, two years after kneeling during the national anthem made him the face of protest in the NFL.




ESPN reported that Nike had kept Kaepernick, who signed a sponsorship deal with the company in 2011, on its payroll throughout the controversy of recent years.

Nike is the NFL's official uniform sponsor. Dozens of other National Football League players, as well as numerous other athletes across America, ultimately joined him.

Regardless of where you stand on Kaepernick, though, that the ad dropped just days before the new NFL season kicks off on Thursday night will surely cause a lot of conversation and probably a new headache for the league.

The outlet adds that other athletes featured in the 30th anniversary campaign include LeBron James, Serena Williams, and Odell Beckham Jr., among others.

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