LG launches first 8K OLED TV at IFA

IFA 2018 news

IFA 2018 news

The 88-inch 8K LG OLED TV will be the biggest OLED screen to be unveiled at the IFA 2018, the biggest show for home appliances in Europe, running for six days from Friday in the German capital.

"It is not an exaggeration to say that if we do not succeed in the built-in market in the USA and Europe, we can not succeed in the home appliances business", Samsung Electronics President Kim Hyun-suk, who heads the consumer electronics business, told reporters in Berlin.

"See, Jenny... the clarity of the brightness against the rich darks?' 'I don't love you any more, Barnaby". Samsung had first showcased the technology at CES 2018 in January.

Samsung is investing billions in AI, developing new research centres around the world.

Now, more than 90% of televisions 55 inches or larger are 4K.

"The time has come for us to champion the next era in screen resolution, " Kim said.

Samsung's Mr Mahdi said the 8K TV tech would open an opportunity for Aussie television fans who want to view the evolution of content into higher resolution formats.

That capability will be particularly relevant in regional markets dogged by slower NBN speeds.

Starting with the Samsung 8K QLED TV, the Q900R comes in four screen sizes - 65inch, 75-inch, 82-inch, and 85-inch.

The main selling point is the 8k resolution and Samsung says this is real 8K resolution and AI upscaling using an 8K Quantum processor.

It will include access to more than 800 available works of art. Lifestyle features, such as Ambient Mode, have been enhanced to blend the TV in the surrounding space.

It's early days yet but, so far, Samsung's 8K TVs look every bit as impressive as their 4K predecessors.

Importantly, Samsung looks to have improved image quality too, which will be important in the battle for consumer's wallets.

Today, using IFA as their platform, Samsung announced the launch of their new QLED 8K TV. Considered by many as "next generation display technology", 8K OLED TVs are expected to account for as many as 5 million of those sales by 2022.

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