Amazon Prime can't save you from ads on Twitch anymore



Like many people, I suspect, I have Twitch Prime because I have Amazon Prime. With ads, the platform and game creators can get a cut. Announcing the arrival of advertisements even for paying subscribers, Twitch says: "As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits".

Launched in 2016, Twitch Prime was created to drive more subscribers to Amazon's Prime program ($99 per year), whose benefits include free shipping on millions of products and access to Prime Video. The $10 store credit offer is still less than the estimated $12 shaved off from a regularly priced $60 game. You can still use your Prime subscription on any channel, but this won't disable ads on that channel unless the streamer has ad-free viewing for subscribers turned on.

Some of Twitch Turbo's icons, with its special smiley face flipped in light of today's Twitch Prime news. It was a good deal, because games don't tend to go on sale or get discounts for several months after release.

Starting August 28, Amazon will no longer be offering a 20 percent discount on pre-orders and purchases of major new releases, a perk that's been offered since early 2016.

Ultimately, the decision was about money, Twitch wrote in its blog, portraying the change as something that will help creators better rely on advertising "so they can get more support from their viewers for doing what they love".

In addition to ending the pre-order discount, ad-free viewing will not be offered to new Twitch Prime members as of September 14, while monthly subscriptions will have access to ad-free viewing until October 15. And if you bought an annual subscription, you'll continue to be able to watch without ads until your next renewal date. For many, their choice to subscribe was exclusively hinged on the ability to view without advertisements, going as far to shun the extra content in favour of an ad-free experience to return. Thank you for your support.

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