Harley-Davidson will launch an all-electric motorcycle

Harley-Davidson Custom 1250

Harley-Davidson Custom 1250

Smaller bikes, electric engines, online sales and urban storefronts, Harley-Davidson, we hardly knew you.

The Milwaukee-based company, facing dwindling sales in its home market, said Monday it hopes to broaden its appeal and invigorate sales with new products, which next year will include LiveWire, its first electronic motorcycle.

Coming in 2019 is the LiveWire, Harley-Davidson's first electric motorcycle.

The company said it expects to improve Return on Invested Capital (ROIC), increase revenue and earnings, and return more cash to shareholders.

The Pan America Developing a more accessible, small-displacement (250cc to 500cc) motorcycle for Asia emerging markets through a planned strategic alliance with a manufacturer in Asia.

Harley-Davidson's plans are expected to intensify competition for Eicher Motors Ltd's Royal Enfield, which is a segment leader and has nearly no competition as yet in the domestic market.

Harley-Davidson today unveiled its "More Roads to Harley-Davidson" growth plan, which gives a bit of insight into how the company plans to grow its base through 2022 and beyond.




For years, American motorcycle maker Harley Davidson's sales have been dipping as the brand is yet to make a connect with newer motorcycle buyers - the millennials. The LiveWire is being hailed as "the first in a broad, no-clutch "twist and go" portfolio of electric two-wheelers created to establish the company as the leader in the electrification of the sport", wrote the company in a press release. He did, however, say that his company needs to "deal with what we have to deal with".

The announcement by Harley comes after three consecutive years of declining sales in India.

Although the bikes in the feature image are all futuristic battery-powered concepts, they all riff somewhat on Harley-Davidson's history; there's a flat track-styled bike referencing the old days of the all-conquering XR750.

According to Robert Pandya, who managed public relations for Indian Motorcycles and Victory Motorcycles, the new line-up from Harley-Davidson is hugely appealing to new customers and 'will be incredibly approachable to many, many people'.

Harley-Davidson has been in the media recently for its overseas production and battle with President Trump.

Speaking with CNBC, Levatich said that riding the LiveWire "is a different feeling".

The company is now one of the world's largest motorcycle manufacturers and an iconic brand widely known for its devoted following.

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