Target Releases Limited-Time Deals to Compete with Amazon Prime Day 2018

Prime time: A day of deals at Amazon, and at its rivals

Prime time: A day of deals at Amazon, and at its rivals

The error page included a "Sorry, something went wrong" message along with a photo featuring one of the dogs of Amazon.

For the first time this year, Prime Day expanded to a day-and-a-half, and Amazon said it surpassed Cyber Monday, Black Friday and last year's Prime Day when comparing 36-hour periods. Hopefully, the website will be able to recover quickly so customers can enjoy the deals without frustration.

The neat little bonus to this deal is getting a Pro Controller thrown in as well, which usually goes for anything up to £50 on its own. The company says it gathered more members for the subscription service on July 16 than it has on any previous day in its history.

The hiccups could mute sales and send shoppers elsewhere on one of Amazon's busiest sales days.

How big is Prime Day?

Many were unable to complete purchases at checkout, while others reported that the "deals" page and "Shop all deals" button had disappeared from the site.

Amazon Prime Day was established in 2015 to commemorate the 20th anniversary of Amazon.

Prime Day also usually helps boost the number of Prime memberships.




Outside of Amazon-branded products, the Instant Pot, 23 and Me DNA test and the LifeStraw water filter were the best-selling items in the U.S., while the Bosch cordless drill, Philips Hue light strip and Finish dishwasher tablets were purchased the most in the UK.

And, the event was not only a hit for Amazon's featured sellers but also for the company's devices.

For parents, children's toys will have 40 per cent off, and baby products will see their prices plummet by up to 30 per cent.

The company reports earnings for the second quarter later this month, when it could provide more anecdotal information about Prime Day results, but the actual numbers won't be reflected in that report because the shopping event took place after the quarter ended.

When do the Prime Day 2018 sales start?

It's impossible to keep up with the hundreds of thousands of offers and promotions during Prime Day, but the teams at Thrifter Canada will be doing their best to curate the deals and surface the ones worthy of your time.

The snags Monday on its much-hyped Prime Day were an embarrassment for the tech company on the shopping holiday it created, and people took to social media to complain that they couldn't order items. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide.

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