After teasing a name change, IHOP says B is for burgers

IHOP reveals what IHOB will stand for

IHOP reveals what IHOB will stand for

But the chain of breakfast diners took social media by storm last week with the cryptic announcement that it was flipping the lowercase "p" in its logo and making it a "b".

Wendy's, the fast-food chain known for square-shaped burgers, responded to a fan asking if it was going to let IHOb sell burgers on its block.

But perhaps the most savage tweet of all came from Wendy herself. Until now, the International House of Pancakes had been concealing what the "b" stood for.

Another asked why the restaurant couldn't become the International House of Brunch and start serving mimosas.

Chiquita even got in on the act, saying that the B should stand for bananas.




Rebelez isn't anxious that people will be disappointed. Pressed for details, the company would not give an end date for IHOb but referred to the "tongue-in-cheek name change" and said it was tied to the summer burger promotion.

Of course, IHOP said the name change will happen for "the time being", according to Fox News. You know, because everyone goes there for the burgers? "And, when you try them, I think you'll agree with me that IHOb's new line of Ultimate Steakburgers are so good that I'd put them up against anyone's ... just like our pancakes". "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (seven percent)".

DineEquity, the company that owns IHOP/IHOb and also the Applebee's chain, sought to assure customers that nothing had really changed. Is Rebelez anxious that he's competing more directly with his corporate sibling? "They stated pancakes are staying, but I too worry that lack of emphasis on breakfast items will begin to drop their quality of those delicious pancakes". That's like going into a Pizza Hut and ordering a burger.

The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.

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