IHOP becomes IHOb, and the b is for burgers

Chicago Illinois. DineEquity the parent company of Applebee's and IHOP plans to close up to 160 restaurants in the first quarter of 2018. The announcement helped the stock climb more than 4

Chicago Illinois. DineEquity the parent company of Applebee's and IHOP plans to close up to 160 restaurants in the first quarter of 2018. The announcement helped the stock climb more than 4

The "B" in question, of course, was that at the end of world renowned pancake emporium IHOP's announced new moniker, IHOB. "Today, IHOP® Restaurants announces that it is going by a new name - IHOb", the company said in a press release about the June 11 revelation.

The president of IHOP welcomed the country to the restaurant chain's newest venture on "Fox & Friends" Monday morning.

When it comes to those places that already sell burgers, the "B" stand more for "baffling".

The International House of Pancakes, more commonly known as IHOP, changed its name.

Some people love the new change while others...not so much.




"Is it worldwide house of buttermilk pancakes". According to a company statement, the name and logo change is only for the time being, indicating that the change may be nothing more than a temporary marketing ploy. The new IHOB Twitter account even retweeted photos and video of a construction crew putting up the new sign in Los Angeles.

The restaurant chain is adding what it calls "Ultimate Steakburgers" to its menus.

Instead, it's burgers which will include the Big Brunch burger with bacon, a fried egg and browned potato on top.

People admitted on social media that they weren't quite positive about the name change, though.

The former leader in much needed hangover food has made a decision to enter into the burger joint business. IHOP reassured customers on Twitter.

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