Starbucks accused of racism again: Hispanic customer's cup had slur in CA

Starbucks accused of racism again: Hispanic customer's cup had slur in CA

Starbucks accused of racism again: Hispanic customer's cup had slur in CA

A Starbucks racial slur is the latest controversy for the chain as a Latino man's drink was reportedly labeled "Beaner", a derogatory term.

The customer, identified as Pedro, said he ordered two coffees, a "Venti White Mocha" and "Venti Ice Caramel Macchiato", from the cafe and received his order with the word "beaner" on both cups where the customer's name is usually printed, reported KNBC in Los Angeles.

"It's something racist used to offend Latinos", explained Pedro said in the interview with Telemundo.

As a form of compensation, the location offered Pedro a $50 gift card. Pedro said he felt hurt and insulted and wanted an explanation for why the word ended up on the side of his cup.

With less than two weeks to go before the coffee chain closes stores nationwide to educate its almost 175,000 workers on how not to discriminate against others, Starbucks (SBUX) this week found itself apologizing for doing just that.




"We have apologized to the customer directly and are working to make things right", it added.

"After the April 12 incident, Starbucks vowed to "take actions" to fix and reaffirm our values and vision for the kind of company we want to be". "This kind of mistake is unacceptable, and we will take additional steps to assess what happened here and how our partners can be better". What can I tell you? "It's sad to hear that, to be honest".

Starbucks has come under fire after a video went viral in May of police arresting black people sitting in a Philadelphia restaurant.

Pedro's boss complained to the Starbucks corporate office saying that even if you couldn't understand "Pedro", there are many names you can put.

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