London mayor to ban junk food ads on public transport

D Basil Nkomo Tideway's digital media lead

D Basil Nkomo Tideway's digital media lead

According to the mayor's office, London has one of the highest child overweight and obesity rates in Europe, with nearly 40% of children aged 10 and 11 overweight or obese - something that Khan believes is a "scandal".

Independent - Junk food advertising will be banned from London's tube and bus network, under plans put forward by the city's mayor that steal a march on Theresa May.

Amsterdam, the Dutch capital, is five months into its ban on junk food advertising at the city's network of metro stations amid concerns over childhood obesity.

Mr Khan says that "bold steps" are required in order to do the right thing for young people and alleviate pressure the health service.

He also wants to introduce a ban on new hot food takeaways opening within 400 meters of schools as part of his draft London Plan.




"I'm determined to do all I can to tackle this issue with the powers I have and help Londoners make healthy food choices for themselves and their children".

Russell Viner, president of the Royal College of Paediatrics and Child Health, said advertising was "one of the leading contributors for the growth of child obesity", adding: "It is therefore vital, especially in cities like London where deprivation is high, that it is tackled". This is a game-changing moment, protecting kids from relentless junk food advertising on their daily journeys to school and around our awesome city.

The proposals, which are open for consultation, would lead to a ban on advertisements for unhealthy food and drink across the TfL estate, including the London Underground, London Overground, buses and bus shelters.

Products high in fat, salt or sugar would be targeted under an established standard set by the Food Standards Agency's nutrient profiling system.

Former mayor of New York, Mike Bloomberg, was among those to praise Khan's move, writing on Twitter that his is a "great example" for other cities seeking to combat the "global epidemic" of obesity.

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