Cambridge Analytica must return data to United States academic

The offices where Cambridge Analytica is based in central London

The offices where Cambridge Analytica is based in central London

The company now faces criminal charges if it refuses to hand over the data it has on a United States citizen, as per a demand by UK watchdog ICO. Among other things, the scandal took Facebook CEO Mark Zuckerberg to Capitol Hill to testify on privacy.

The Reuters/Ipsos poll adds to other indications that Facebook has so far suffered no ill effects from the episode, other than a public relations headache.

The findings of a new survey conducted by Reuters/Ipsos has revealed that most Facebook users in the US continue to remain loyal to the network despite the embarrassing scandal. Another quarter of the people said they used Facebook more.

While the minister welcomed certain changes Facebook had brought about to protect user privacy, Barley wrote that Facebook had so far failed to assume responsibility for its inappropriate corporate behaviour and criticised plans to transfer the storage of some user data from the European Union (EU) to the US.

Pachter stated, "I have yet to read an article that says a single person has been harmed by the breach".

Facebook declined to comment.

The row over the improper use of data on 87 million Facebook users by Cambridge Analytica in President Donald Trump's 2016 USA election campaign, has hurt the shares of the world's biggest social network and prompted multiple official investigations.

The Cambridge Analytica scandal was first reported in March and generated the #deletefacebook movement, with only about 1 percent doing so, according to this survey. In its first quarter results, however, Facebook said the number of monthly users in the United States and Canada rose to 241 million on March 31 from 239 million on December 31, growth that was roughly in line with recent years.

Seventy-four percent of Facebook users claimed they were aware of their privacy settings and 78 percent said they knew how to change their settings. Facebook's earlier research of its user base revealed that people were not willing to pay for a platform which they believed would be always available for free. And 44 percent said they had in fact recently changed their privacy settings. The remaining 9 per cent said they do not know how much control they have.

Conducted online, the Reuters/Ipsos survey questioned 2,194 American adults between 26 and 30 April. Users dissatisfaction with the platforms, rather than pursuing competing alternatives, was among some of the reasons they left Twitter specifically, according the Alpha, the firm responsible for the poll. The poll has a margin of error of three percentage points.

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